The Zundert Flower Parade is a parade with giant floats, decorated with flowers. On the first Sunday of September the parade passes through the streets of Zundert. It is a competition who can build the most beautifully dahlia-decorated float. The one that the jury asks to stop is the winner. In June the scale models are presented, marking the start of the building procedure, in large tents. Some weeks before the parade the dahlias are harvested and they are attached to the floats in the very last week. That is a huge job, as the floats in Zundert are an average 62 feet long and 30 feet high. The day after the parade the floats are exhibited, followed by a feast. A day later the floats are demolished. There is a photo exposition in November and in January the Banner of Honour is handed over to the winning hamlet.
The core values of the parade are togetherness, creativity and competition. Children in Zundert are born into the Flower Parade. From an early age they take part in the Children’s Parade.